Internet Marketing

Database Marketing: It is a systematic approach to collecting data on the past, current and potential customers, which includes consistent monitoring of customer purchase, behavioral pattern and any changes in the pattern of purchase. Marketing strategy is formed after analyzing the data. The analysis also forms a basis for developing better customer relationship.

Demand Analysis: Determining the quantity of your products required in the future based on the current and potential demand of existing customers. Demand analysis will also take into consideration the likely demand raised by potential customers.

Destination Site: A website that a visitor is directed to after clicking through a banner advertisement or clicking a hyperlink.

Differential Pricing: Different pricing strategies adopted for identical products depending on the types of customers and markets catered.

Digital Marketing: It involves marketing strategies that use electronic media such as the internet, email, wireless media, and interactive television after analyzing digital data on customer preferences.

Digital Signatures: These are electronic signatures used to identify the user mostly for online transactions. Digital signatures are used by companies using public-key encryption.

Direct Marketing: A marketing technique that forms direct contact with the customer using word of mouth advertising or advertising on media.

Domain Name: It is a web address that identifies the web server.

Dynamic Pricing: A method by which prices are updated real time depending on the type of customer or existing market conditions.