Search tag: domain name, register domain name, internet domain name, domain name registration, buy domain name, domain name web hosting, domain name registration service
Internet Marketing: What’s in a Domain Name
You will have to register your domain name as a first step to online presence. Domain name registration is what is needed whether you have a commercial site or otherwise. Before you pick a domain name, you need to decide what extension you would like to have. The extension could be from among .com, .org, .net,. info, .edu etc. All these extensions are accepted by search engines. So, there is no issue with search engine optimization. However, the .com extension is more popular among users.
When it comes to the domain name web hosting issue, do not register your domain name with the web hosting company. More often than not issues do arise with web hosting companies, and you may have to look for another web host. Should such a situation arise, moving the domain name could be a difficult proposition. So, take care to do the domain name registration and web hosting with different companies.
You will find a number of companies that provide domain name registration service. The internet is full of them. In your interest, you would be well off registering the domain name with a reputed company, even if their charges are higher in comparison.
When you select a domain name, it is important to have a prominent or main keyword inserted in the name. The keyword should reflect your business. It makes the search engines’ job easier and your site is likely to be picked up by search engine spiders each time a search is made with your main keyword. Having the keyword in your domain name is an important step towards search engine optimization.
Avoid using your company name in the domain name unless it includes the main keyword. Only big brands and well-known companies can afford to use their company names without the need to use keywords. Try to keep the domain name as short as possible. Long names are not easy to remember.
Do not use trademarks or copyrights of other companies in your domain name. It could lead to legal issues later on.
Posted on 28th March 2007
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Internet Marketing: Resource Box Utility
A number of internet marketing websites are around that provide articles for their visitors. The idea is to provide information on varied topics under one roof. However, there are websites that specialize in one area and carry articles only pertaining to a single topic.
Such websites generally invite authors to write on a particular subject or different topics. A resource box is placed at the bottom of the article, which carries a link to the author’s website. Internet marketers use such services to increase traffic to their website. When visitors read an article, they may be interested in knowing more about the author or may even like to visit the author’s website to read more such articles. The link in the resource box comes in handy on such occasions. As an internet marketer, you must make sure that your website is related to the article you have posted on an articles website.
If your article is about skin care, it will make business sense to have a website that deals in skin care products. Your website should have more skin care and other related articles for the information of the visitor. The visitor, who visits your website through the resource box link on another site, is a potential customer.
The customer read your description on the resource box and decided to visit your website based on the information provided. So, the description should be attractive like your article, and it should contain keywords that the visitor may have used to search for the information he or she found in your article. You can only write a limited description, so make sure that the space is properly utilized to drive traffic to your website.
The resource box is a powerful tool, that when utilized properly can drive good traffic to your website. Boring description can be a turnoff and a great opportunity lost.
Posted on 23rd March 2007
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Search tag: behavioral targeting, keywords, internet marketing,
Internet Marketing: Behavioral Targeting
The internet marketing world is going through a quick-change phase with the phasing out of the marketing techniques belonging to the 1990s. Internet marketing has been based basically on keywords, where keywords and keyword phrases are targeted. With changes in technology, advertisers are now targeting customers based on demography, behavior and dayparting (time of the day or day of the week).
Behavioral targeting is a relatively new concept and is what advertisers are more interested in. Targeted ads reach consumers who are interested in a particular product, and eliminate the trial and error method. With the internet making it easy to record consumer behavior, behavioral targeting is on its way up. Savvy marketers are employing search engine optimizing and pay-per-click (PPC) advertising in combination with demographic and behavioral targeting.
Behavioral targeting is not without its disadvantages. The biggest disadvantage is its limited reach. It is helpful in case the targeted consumer is highly motivated. However, since consumer preferences change quickly, even a marginal delay in targeting the consumer may misfire. And, ignoring certain potential customers by not reaching out to them harms the interest of the marketer. Many people need to be influenced and motivated through advertising. Behavioral targeting closes the doors on such consumers.
Internet marketing experts are expecting US advertisers to spend $1.2 billion in 2007 on behavioral targeting, increasing the budget to $2.1 billion in 2008. Supporters are of the view that behavioral targeting is a win-win situation for everyone. The advertiser hits the mark more often, the publisher conversion ratio shoots up, and the consumer receives more relevant messages related to his or her preferences.
However, consumers and advocate groups are getting increasingly vocal against the lack of disclosure and loss of privacy. Consumers are exposed to increased risk of identity theft and misuse of personal information. So, these issues do need tackling, and consumers need reassurances that behavioral marketing will be in their ultimate interest.
Posted on 9th March 2007
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