6 Tips to Writing a Great Online Newsletter
Millions of online newsletters are sent and received in email boxes everyday across the globe. Yet, many are not read, given only a cursory glance, or not even opened. So, to convey your message to the people your email newsletter design should be attractive enough to hold their attention.
- Newsletter Design: Make sure that your online newsletter is designed in a manner that holds the attention of people whom it is addressed to. They might not like to read the entire content. Design it in a way that they can scan it quickly, and read that part which interests them. For that:
• Use short paragraphs
• Use bulleted points
• Provide plenty of space between topics
• Use bold subtitles, and highlight topics in uppercase
- Write Newsletter Title in Subject Field: Before sending your email, mention the Newsletter title in the subject field of the email. It is important for the addressee to know what the email is about. That way the addressee can distinguish your email from other junk mail.
- Make a Telling Subject Field: There is very little time for you to catch the attention of the addressee. So the subject field should have a compelling line to grab the addressee’s attention.
- Provide a Table of Content in the Newsletter: Don’t expect the addressee to read the entire content. Provide a table of content to help them pick a topic of their interest to begin with. If the subject is interesting, the reader may go through the entire content.
- Circumventing Spam Filters: Avoid the usage of the word “unsubscribe” in the removal notice. Some spam filters are programmed to flag emails with this word and mark them as possible spam for the reason that spammers are using the “unsubscribe” link which is generally ineffective. Thus, it will help to use the word “Remove”, instead. Certain spam filters flag emails that are used as chain letters. So, use words such as send, pass, further, or share, which are not commonly used.
- Re-check Quality of Newsletter Content: Make sure that the newsletter content is well-written and comprehendible. Run a spell-check to make sure that you have not misspelled the words. Typing on Microsoft Word with the text editor on will ensure that you are prompted when a mistake occurs. You may use other text editors too.