Internet Marketing

Directories are the next thing on online searching, and as such, a target of substantial present focus. Internet marketing gurus are aware of its potential and are keen to see that it works to great advantage of online marketers. The difference between the performance of a search engine and directories will help make their roles clear.

Search Engine vs Directory
The role of a search engine is to catalogue the complete text of a website. The text is stored in a database and it undergoes search engine scrutiny. What information is placed next to a link is based on the information on the metatag on the web page and the location of keywords being searched on a certain portion of the text. Experts believe that the quality of search is not foolproof and thus, cannot be completely trusted. There is no human intervention involved in the process.

The approach of the directory is completely different. Human intervention and participation is the key to the functioning of the directory. The editors scrutinize the websites, their content and data prior to placing them in the directory. The website is ranked based on the editors’ report. This is said to be more reliable than the results of a search engine.

Directory Advantages
• More marketing opportunities are available using the directory. And, it has a direct bearing on the profit, which is far more substantial than that achieved from using other marketing techniques.
• Directories are showing a marked improvement in usage because of substantial growth assured to a business.
• The staying power that directories assure will convert to business profits.

Not many of the thousands of directories available on the Internet are of much use. Expert-edited directories are useful and practical. Since search engines lack a sense of logic, directories with human intervention as their base are far more useful. Planning a directory website with Google’s AdSense program does make marketing sense, as revenue can be generated using it.